Category Archives for Company News

Midway USA blue and red logo

Midway USA and Sellmark Land New Partnership for 2018!

(MANSFIELD, TEXAS 2018/05/08) – Sellmark is proud to announce a new dealer relationship with MidwayUSA. The partnership marks another milestone for Sellmark in aligning with the most trusted names in industry retail, brick-and-mortar and online. MidwayUSA’s focus on affordability and attention to customer service mirrors Sellmark’s efforts and achievements through all brand lines. MidwayUSA is slated to offer Sellmark Corporation’s three full product lines across three brands—Pulsar, Sightmark and Firefield—as part of the company’s online retail business.

Pulsar delivers advanced, industry-leading thermal and night vision optic solutions designed for law enforcement, security, home defense and hunting applications. Pulsar’s advanced optic line includes thermal imaging and digital night vision monoculars and riflescopes, night vision binoculars and goggles, rangefinders, IR flashlights and related accessories.

Sightmark manufactures award-winning products including riflescopes, gun sights, laser sights, night vision, flashlights, bore sights and other cutting edge, premium shooting accessories. Inspired by military and law enforcement technology, Sightmark products are designed for competition, shooting, home defense, personal safety and other tactical applications, as well as hunting.

Firefield offers force multipliers and accessories for mission-critical operations and extreme shooting sports involving rifles, shotguns and pistols. Designed for next-generation shooters, boot-on-the-ground operators and serious gun enthusiasts, Firefield provides products for hard-charging, action-oriented situations.

About MidwayUSAMidway USA blue and red logo

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA.They instilled family values like honesty, integrity and respect for others in the business, and strive to maintain this culture with each Employee added to their growing team. For over 40 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for shooting, hunting and the outdoors. For more information on MidwayUSA, visit www.midwayusa.com.

 

Sellmark preps for IWA Outdoor Classics 2018!

(MANSFIELD, TX 2018/02/06) – Rounding out a heavy show schedule to kick off the new year, Sellmark Corporation recently announced plans to exhibit at IWA Outdoor Classics 2018, in Nürnberg, Germany, scheduled for March 9 – 12, 2018. During the international show, Sellmark will be showing off three popular brands: Sightmark, Firefield and 12 Survivors.

“We believe IWA 2018 will help our team grow existing relationships, realize new opportunities and better position Sellmark in the European market,” stated Sellmark President, James Sellers. “Hunting and shooting is ingrained in European culture. We’re proud to support such an esteemed culture while also enhancing overall outdoor experiences.”

Sightmark
Sightmark, heading into its 11th year in January, shows no signs of slowing down. Building on the brand’s foundation of enhancing accuracy and outdoor experiences, Sightmark is set to turn the heads of attendees with a dynamic range of new products including the Ultra Shot RAM Series M-Spec Reflex sight complete with a patent-pending, integrated sun shade; LoPro laser/light combos and a handful of precision optic designed to help shooters achieve their long-range goals. www.sightmark.com

Firefield
Firefield has kicked off its 10th anniversary with a healthy array of new products. The brand’s latest and greatest offerings, including Barrage riflescopes, Impulse red dots, Impact reflex sights, Carbon series range and rifle bags, Stronghold bipods and more are expected to be showcased throughout IWA Outdoor Classics 2018. Whether your customers are competitive shooters, recreational plinkers or weekend warriors, Firefield covers your six with rugged, reliable, performance-driven MSR optics and accessories.
www.fire-field.com

12 Survivors
When it comes to IWA Outdoor Classics 2018, 12 Survivors is GO READY. You might be ready for the big show but when it comes to 2018’s post-IWA off-the-grid adventures, many people may not be as prepared as they would like. 12 Survivors’ survivalist, prepper, camping and hiking gear do more than enhance outdoor experiences. The brand’s innovative line of gear ensures enthusiasts GO READY for just about anything, especially when things don’t go as planned. www.12survivors.com

If you plan to attend IWA Outdoor Classics 2018, please take the opportunity to stop the Sellmark Corporation booth, visit with company representatives and learn more about Sightmark, Firefield and 12 Survivor products. Media members interested in learning more about Sellmark’s products, brands or corporate history, are encouraged to stop by or schedule an appointment by emailing
mediarelations@sellmark.net.

Nation's Best Sports red and gray logo

Sellmark to Display Highly-Anticipated Products at Spring 2018 NBS

(MANSFIELD, TEXAS 2018/02/06) – The NBS 2018 Spring Semi-Annual
Market Show is coming to the Ft. Worth Convention Center February 15-19, 2018 and Sellmark brands 12 Survivors, Firefield, Pulsar and Sightmark will be in attendance. Be sure and make plans to visit the booth to see the latest outdoor and survival gear from 12 Survivors, as well as all the optics and firearm accessories you can handle from Firefield. New 2018 additions to the Sightmark table, including the highly-anticipated Ultra Shot RAM series. The Pinnacle 3-18x riflescope will also be available to check out. If high-tech electronics are more your thing, Pulsar’s newest digital night vision devices, thermal riflescopes and monoculars will be on full display. Founded in 1956, NBS is a nationwide sporting goods buying group comprised of over 350 independent retail members, representing over 1,200 stores. The NBS Spring 2018 Show is an excellent opportunity to see new and existing products in all outdoor and sporting goods categories. For more information on the show and NBS, please visit www.nationsbestsports.com.

 

2017 a Banner Year for Sellmark

(MANSFIELD, TEXAS 2017/01/03) – 2017 turned out to be a banner year for Sellmark Corporation. The company experienced goal-shattering growth across all currently supported brands, increasing market share and the company’s industry footprint throughout the US and Europe. While many in the industry slumped early in 2017, Sellmark’s continued growth increased employment both in Texas and abroad and fueled advances in product development sure to turn heads in 2018.

To underscore the Sellmark’s successful business strategy, the company recently unveiled a new corporate logo. “The logo mirrors our view of the two unique, components of Sellmark that really drive our success, sales, and marketing; thus, the name Sellmark,” stated Jeremy Helm, Sellmark’s creative director. “The previous logo didn’t highlight this combined effort. Sales and marketing work together here to build a single, solid ideal and the results continue to carry our brands to new heights.”

Along with growth this year, came recognition and business accolades. Sellmark Corporation was listed as one of Tarrant County, Texas’ top five women-owned companies and soon after, recognized as a finalist for the Fort Worth Chamber of Commerce 2017 Small Business of the Year Award.

While Sellmark Corporation was founded in 2000, literally starting in a garage, the company transitioned from offering marketing services in a difficult, upheaved economic climate to product distribution in 2002. In 2007, Sellmark shifted focus to meet the demanding needs of outdoor industry customers by designing and manufacturing a wide array of innovative, relevant and practical outdoor products as diverse and versatile as the company’s brands and categories.

In 2017, born of the desire to support regional, state, national and even international law enforcement personnel, including forestry and wildlife officers in every climb and place, Sellmark added a law enforcement division to its Texas headquarters to work with uniformed individuals and agencies exclusively. The department is headed by career police officer, Rich Collier, a 17-year police veteran who continues to serve today.

Through 2017, Sellmark continued to provide products specifically designed to enhance the outdoor experiences of both professional and recreational consumers in more than 50 countries, on six continents. To further enhance efficiency and service to consumers abroad, Sellmark OOD was founded in Sofia, Bulgaria and now serves as Sellmark’s European headquarters.

In 2018, Sellmark Corporation is planning to add over 20% to its global workforce and expand further into international markets. Sellmark is also currently seeking additional strategic partnerships and looks to acquire brands and technology to further grow business and better serve consumers. In addition to workforce growth and partnerships, Sellmark also seeks to hire manufacturing representatives in special markets (law enforcement, outdoor).

With nearly two decades of work and dedication to outdoor enthusiasts, Sellmark has become a highly respected industry innovator with four brands (Sightmark, Firefield, 12 Survivors and Head Tilt) under its corporate belt, as well as an exclusive North American strategic partnership with Pulsar, a world-leader in thermal imaging and night vision technology.

Certainly, 2017 positioned Sellmark for a bright future and emphasized the importance of sell-marketing in today’s outdoor industry business model; in fact, 2018 already holds a string of achievements waiting in the wings, including a 33,000 sq.-ft. expansion to keep up with Sellmark’s growth.

Sellmark Attending the 2018 Sports, Inc. February Outdoor Sporting Goods Show!

(MANSFIELD, TEXAS 2017/12/07) – Sellmark Corporation has announced plans to attend the 2018 Sports, Inc. February Outdoor Sporting Goods Show, scheduled for February 14 – 17, at Phoenix Convention Center, in Phoenix, AZ. Throughout the event, Sellmark plans to showcase four popular brands (Pulsar, Sightmark, Firefield and 12 Survivors) and will be offering exclusive deals for members.

 

Headquartered in Lewistown, MT and considered the largest sporting goods industry buying group based on retailers and their locations, Sports Inc. is comprised of 500 members and 750 sales locations throughout the U.S. and Canada. The member-owned organization operates five sporting goods trade shows annually.

Sightmark

Sightmark, heading into its 11th year in January, shows no signs of slowing down. Building on the brand’s foundation of enhancing accuracy and outdoor experiences, Sightmark is set to turn the heads of attendees with a dynamic range of new products including the Ultra Shot RAM Series M-Spec Reflex sight complete with a patent-pending, integrated sun shade; Photon RT series digital night vision riflescopes; LoPro laser/light combos and a handful of precision optic designed to help shooters achieve their long-range goals. www.sightmark.com

Pulsar

Pulsar, the global leader in thermal imaging and digital night vision, turns up the heat at SHOT Show with several new thermal/night vision devices and enhancements to flagship optics you don’t want to miss. Throughout SHOT Show Pulsar intends to show the shooting, hunting and outdoor world the next steps in long-range detection and robust yet practical and easy-to-operate features. www.pulsarnv.com

Firefield

Firefield has kicked off its 10th anniversary with a healthy array of new products. The brand’s latest and greatest offerings, including Barrage riflescopes, Impulse red dot optics, Impact reflex sights, Carbon Series range and rifle bags Stronghold Bipods and more are expected to be showcased throughout the SHOT Show. Whether your customers are competitive shooters, recreational plinkers or weekend warriors, Firefield covers your six with rugged, reliable, performance-driven MSR optics and accessories.

www.fire-field.com

12 Survivors

When it comes to the 2018 SHOT Show, 12 Survivors is GO READY. You might be ready for the big show but when it comes to 2018’s post SHOT Show off-the-grid adventures, many people may not be as prepared as they would like. 12 Survivors’ survivalist, prepper, camping and hiking gear do more than enhance outdoor experiences. The brand’s innovative line of gear ensures enthusiasts GO READY for just about anything, especially when things don’t go as planned.  www.12survivors.com

 

If you plan to attend the February, 2018 Sports, Inc. Outdoor Sporting Goods Show, please take the opportunity to stop by the Sellmark booth, visit with knowledgeable staff and learn more about Pulsar, Sightmark, Firefield and 12 Survivor products.

Sellmark Stepping it up for 2018 SHOT Show!

(MANSFIELD, TEXAS 2017/12/07) – The new year will be here before you know it and once again, Sellmark Corporation plans to participate in SHOT Show 2018, scheduled for January 23 –28, in Las Vegas, NV. During the world’s largest shooting, hunting and outdoor trade show, Sellmark will be exhibiting four popular brands: Pulsar, Sightmark, Firefield, and 12 Survivors in booth # 11924.

While Sellmark will be at the same convenient location, the booth has been re-designed and will be teeming with new products to be unveiled at the show. Sellmark’s simulated shooting range is sure to be a favorite for SHOT Show visitors. Attendees have the chance to compete against world-class marksman and History Channel’s Top Shot Season 2 Winner, Chris Reed. Reed will also be present in the booth daily for shooting tips and autographs from 9 – 11 a.m. and 2 – 4 p.m.

Sightmark

Sightmark, heading into its 11th year in January, shows no signs of slowing down. Building on the brand’s foundation of enhancing accuracy and outdoor experiences, Sightmark is set to turn the heads of attendees with a dynamic range of new products including the Ultra Shot RAM Series M-Spec Reflex sight complete with a patent-pending, integrated sun shade; Photon RT series digital night vision riflescopes; LoPro laser/light combos and a handful of precision optics designed to help shooters achieve their long-range goals. www.sightmark.com

Pulsar

Pulsar, the global leader in thermal imaging and digital night vision, turns up the heat at SHOT Show with several new thermal/night vision devices and enhancements to flagship optics you don’t want to miss. Throughout SHOT Show Pulsar intends to show the shooting, hunting and outdoor world the next steps in long-range detection and robust, yet practical and easy-to-operate features. www.pulsarnv.com

Firefield

Firefield has kicked off its 10th anniversary with a healthy array of new products. The brand’s latest and greatest offerings, including Barrage riflescopes, Impulse red dot optics, Impact reflex sights, Carbon Series range and rifle bags, Stronghold Bipods, and more are expected to be showcased throughout the SHOT Show. Whether your customers are competitive shooters, recreational plinkers or weekend warriors, Firefield covers your six with rugged, reliable, performance-driven MSR optics and accessories. www.fire-field.com

12 Survivors

When it comes to SHOT Show 2018, 12 Survivors is GO READY. You might be ready for the big show, but when it comes to 2018’s post SHOT Show off-the-grid adventures, many people may not be as prepared as they would like. 12 Survivors’ survivalist, prepper, camping and hiking gear do more than enhance outdoor experiences. The brand’s innovative line of gear ensures enthusiasts GO READY for just about anything, especially when things don’t go as planned. www.12survivors.com

If you plan to attend SHOT Show 2018, please take the opportunity to stop by booth # 11924, visit with the Sellmark team and learn more about Pulsar, Sightmark, Firefield and 12 Survivor products. Media members interested in learning more about Sellmark’s products, brands or corporate history, are encouraged to stop by or schedule an appointment by emailing mediarelations@sellmark.net.

 

Police officer with a red dot sight mounted to an AR-15

Sellmark Introduces Law Enforcement Division

(MANSFIELD, TEXAS 2017/12/05) – Sellmark is doubling down on their commitment to back the blue with a new law enforcement division. The LE division caters specifically to licensed officers nationwide with exclusive pricing on reflex and red dot sights, riflescopes, night vision, thermal imaging and more for both departmental and individual recreational use.

From red dots to riflescopes, as well as digital night vision, Sightmark products help increase target acquisition speed and enhance accuracy while reducing the risk of malfunctions in intense situations.

The Sightmark Wolverine FSR Red Dot Sight, Ultra Shot M-Spec FMS Reflex Sight and Pinnacle 1-6x24TMD Riflescope scope have all been tested and recommended by the National Tactical Officer’s Association (NTOA), though Sightmark also has dozens of other products available perfectly suited for LEO service.

With a reputation for exceptional image quality, Pulsar optics enhance both night and day situational awareness and have become an integral part of surveillance, search and rescue and fugitive recovery for LEOs and other emergency responders. Many of Pulsar’s current devices include WiFi for additional display viewing via a detached monitor, smartphone or tablet and either onboard video recording or video-out capability.

To emphasize Sellmark’s support of law enforcement and best understand the communities’ needs, as well as outreach, the company’s new LE division is spearheaded by active law enforcement officer, Rich Collier. Collier has worked as a professional LEO for 17 years, in three police departments and currently serves as a Tarrant County Precinct 7 Deputy Constable. Throughout his career, Collier has served as a patrol officer, K9 handler, field training officer, special events officer and Chief of Police (Cedar Hill ISD).

Special pricing is available to all departments and law enforcement officers. There are product demonstrations and testing programs available upon request. For more information, please contact Sellmark’s LE Department by calling 817-225-0310 or send an e-mail to le@sellmark.net.

Sellmark’s Innovative Brands Showcasing at the 2018 DSC Show!

(MANSFIELD, TEXAS 2017/12/04) – Sellmark Corporation has announced plans to exhibit at the Dallas Safari Club’s Adventure Convention and Sporting Expo, scheduled for January 4 – 7, at the Kay Bailey Hutchison Convention Center, in Dallas, Texas. Three of Sellmark’s innovative brands, Pulsar, Sightmark and Firefield, will be showcased throughout the event. Be sure to stop by the Sellmark booth to learn more about how Pulsar, Sightmark and Firefield can enhance your hunts and take your accuracy to the next level.

The DSC Adventure Convention and Sporting Expo is the first 2018 opportunity to get your hands on Pulsar’s new Digisight Ultra N355 Digital Night Vision Riflescope, Sightmark’s innovation-driven Ultra Shot RAM Series Reflex Sights like the M-Spec with an integrated sun shade, Firefield Impact Sights, and many other great products new to Sellmark’s family of brands!

If you plan to attend the 2018 DSC Adventure Convention and Sporting Expo, please take the opportunity to stop by, visit with the Sellmark staff and learn more Pulsar, Sightmark and Firefield products. Media members interested in learning more about Sellmark’s products, brands or corporate history, are encouraged to email mediarelations@sellmark.net.

Sellmark Corporation CEO named “Great Woman of Texas”

(MANSFIELD, TEXAS 2017/10/10) – Sellmark Corporation’s CEO, Dianna Sellers, is being honored as one of the Fort Worth Business Press’ “Great Women of Texas”. This year, a mere 25 women were selected to the list!

With Sellers at the helm, the Mansfield-based optics company has seen vast growth in 2017, starting up a new European office in Bulgaria earlier this year. This, coupled with an aggressive sales increase, makes it no surprise that Dianna is being honored alongside some of the sharpest and most renowned women in the Lone Star State, if not the entire country.

The event honors outstanding women in the state of Texas who are being recognized for their significant accomplishments in business, as well as their civic and social contributions. Each woman honored is a trailblazer in their area of business, but it is their dedication to family and the community that makes them stand out. Dianna Sellers is no exception, heading a successful company in an area of business historically dominated by males.

Sellmark OOD Opens for Business in Sofia, Bulgaria!

(MANSFIELD, TEXAS 2017/02/16) –Sellmark Corporation is proud to announce the grand opening of Sellmark OOD, located in Sofia, Bulgaria. Business is scheduled to begin at the Sofia location immediately.

“We are excited to be in a position to more efficiently service our European customers,” stated James Sellers, President of Sellmark Corporation. “The addition of Sellmark OOD in Sofia will allow us to better serve the region and target the needs of European consumers. This couldn’t have happened at a better time. Sales across Europe and the U.S. have grown tremendously. It’s an exciting time for Sellmark Corporation all the way around.”

Sellmark currently serves over 5,000 retailers and dozens of distributors on six continents. The strategic location of Sellmark OOD in Sofia, Bulgaria is expected to further improve sales, communications and overall distribution in Europe as well as surrounding regions. “I’m ecstatic about the prospective benefits the new location brings to our European reach,” added Greg Sharpe, Director of Sellmark OOD. “I’m passionate about this region and the amazing people that make up Europe’s population. I’m excited to be in a position to better satisfy European needs while growing our company’s global presence. It’s truly a win-win.”