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Sellmark Success at IWA Outdoor Classics 2018

The IWA Outdoor Classics 2018 just concluded in Nuremberg, Germany and Sellmark had a successful show!

In its 45th year, IWA Outdoor Classics is an international hunting, shooting sports, outdoor activities and security trade show. This year’s show hosted 1,558 exhibitors and received 47,000 visitors to see new products, find solutions and make deals.

The IWA Outdoor Classics trade show started in 1974 by the Association of German Gunsmiths and Gun Traders and sponsored by the German Firearms and Ammunition Manufacturers Association. It has grown exponentially, with the recent addition of 200 blade and knife makers and vendors.

The Sellmark team had a packed schedule! Meetings began as soon as the doors opened at 9:00 am Friday, March 9. People from the neighboring booths commented on how busy we were all weekend.

Barry Daly, Sellmark OOD Marketing Manager met with major publishing houses from Germany, France, the UK, Italy and Spain. Prior to the show, Sellmark ran ads that reached 1,200 dealers in Germany. We are excited about our expansion in the European market.

Though Europe is much more restrictive when it comes to gun ownership, there are avid shooters, hunters and competitors in Europe that make shooting firearms more than just a hobby. We reached out to the international media and influencers to invite them to come meet the team and learn about Pulsar, Sightmark, Firefield and 12 Survivors new products.

Some of Europe’s biggest shooting sports social media celebrities stopped by to say hi. Including Instructor Zero, and Polenar Tactical’s team Ziga, Samo, and Manca stopped by. We met with Martin Sendlbeck from the German website, Spartan AT. Martin has previously posted reviews of Sightmark products and is interested in conducting more.

The Polenar Tactical team is a group of gun enthusiasts who promote safe and responsible gun ownership, but also have a bit of fun with a creative and knowledge media staff.

Instructor Zero, worldwide firearms instructor, security advisor and military instructor from Team Zero stopped by. is a German website devoted to firearms and the shooting sports. Martin from the site has reviewed Sightmark products on their YouTube channel.

Sellmark was also visited by Huntresses Larysa Switlyk and Michaela Fialova. Larysa is the TV show host of Larysa Unleased.

We can’t wait to see what the future holds for our new relationships with these international influencers.

Sellmark found James Sellers with Larysa Switlyk and Michaela Fialova

Polenar Tactical sporting Sightmark gear!

Instructor Zero stopped by to say hi and see what was new at Sightmark, Pulsar and Firefield.

EL BE Tac, the German Company that imports Robinson Firearms had Sellmark products mounted to their display guns.

Police officer with a red dot sight mounted to an AR-15

Sellmark Introduces Law Enforcement Division

(MANSFIELD, TEXAS 2017/12/05) – Sellmark is doubling down on their commitment to back the blue with a new law enforcement division. The LE division caters specifically to licensed officers nationwide with exclusive pricing on reflex and red dot sights, riflescopes, night vision, thermal imaging and more for both departmental and individual recreational use.

From red dots to riflescopes, as well as digital night vision, Sightmark products help increase target acquisition speed and enhance accuracy while reducing the risk of malfunctions in intense situations.

The Sightmark Wolverine FSR Red Dot Sight, Ultra Shot M-Spec FMS Reflex Sight and Pinnacle 1-6x24TMD Riflescope scope have all been tested and recommended by the National Tactical Officer’s Association (NTOA), though Sightmark also has dozens of other products available perfectly suited for LEO service.

With a reputation for exceptional image quality, Pulsar optics enhance both night and day situational awareness and have become an integral part of surveillance, search and rescue and fugitive recovery for LEOs and other emergency responders. Many of Pulsar’s current devices include WiFi for additional display viewing via a detached monitor, smartphone or tablet and either onboard video recording or video-out capability.

To emphasize Sellmark’s support of law enforcement and best understand the communities’ needs, as well as outreach, the company’s new LE division is spearheaded by active law enforcement officer, Rich Collier. Collier has worked as a professional LEO for 17 years, in three police departments and currently serves as a Tarrant County Precinct 7 Deputy Constable. Throughout his career, Collier has served as a patrol officer, K9 handler, field training officer, special events officer and Chief of Police (Cedar Hill ISD).

Special pricing is available to all departments and law enforcement officers. There are product demonstrations and testing programs available upon request. For more information, please contact Sellmark’s LE Department by calling 817-225-0310 or send an e-mail to

Sellmark’s Innovative Brands Showcasing at the 2018 DSC Show!

(MANSFIELD, TEXAS 2017/12/04) – Sellmark Corporation has announced plans to exhibit at the Dallas Safari Club’s Adventure Convention and Sporting Expo, scheduled for January 4 – 7, at the Kay Bailey Hutchison Convention Center, in Dallas, Texas. Three of Sellmark’s innovative brands, Pulsar, Sightmark and Firefield, will be showcased throughout the event. Be sure to stop by the Sellmark booth to learn more about how Pulsar, Sightmark and Firefield can enhance your hunts and take your accuracy to the next level.

The DSC Adventure Convention and Sporting Expo is the first 2018 opportunity to get your hands on Pulsar’s new Digisight Ultra N355 Digital Night Vision Riflescope, Sightmark’s innovation-driven Ultra Shot RAM Series Reflex Sights like the M-Spec with an integrated sun shade, Firefield Impact Sights, and many other great products new to Sellmark’s family of brands!

If you plan to attend the 2018 DSC Adventure Convention and Sporting Expo, please take the opportunity to stop by, visit with the Sellmark staff and learn more Pulsar, Sightmark and Firefield products. Media members interested in learning more about Sellmark’s products, brands or corporate history, are encouraged to email

Sellmark Continues Commitment to Excellence With ISO 9001:2015 Certification!

(MANSFIELD, TEXAS 2017/09/29) – Continuing their relentless and ongoing commitment to quality, Sellmark is proud to announce successful registration to ISO 9001:2015 from 9001:2008. ISO 9001 is a standard that lays out the requirements for quality management systems and helps businesses and organizations become more efficient and improve overall customer satisfaction, and customer satisfaction has always been at the forefront of Sellmark’s core values and goals.

ISO 9001:2015 certification ensures Sellmark continues to put the customer first and focuses on enhancing customer experiences. By focusing on customer needs, Sellmark successfully demonstrates its ability to consistently provide the market with quality goods and services that meet regulatory requirements. The main difference between the two certifications is that ISO 9001:2015 places more of an emphasis on measuring and properly assessing the input and output of processes. The addition of risk-based thinking has increased the opportunity for the company to continue improving across all facets of the business.

Sellmark OOD Opens for Business in Sofia, Bulgaria!

(MANSFIELD, TEXAS 2017/02/16) –Sellmark Corporation is proud to announce the grand opening of Sellmark OOD, located in Sofia, Bulgaria. Business is scheduled to begin at the Sofia location immediately.

“We are excited to be in a position to more efficiently service our European customers,” stated James Sellers, President of Sellmark Corporation. “The addition of Sellmark OOD in Sofia will allow us to better serve the region and target the needs of European consumers. This couldn’t have happened at a better time. Sales across Europe and the U.S. have grown tremendously. It’s an exciting time for Sellmark Corporation all the way around.”

Sellmark currently serves over 5,000 retailers and dozens of distributors on six continents. The strategic location of Sellmark OOD in Sofia, Bulgaria is expected to further improve sales, communications and overall distribution in Europe as well as surrounding regions. “I’m ecstatic about the prospective benefits the new location brings to our European reach,” added Greg Sharpe, Director of Sellmark OOD. “I’m passionate about this region and the amazing people that make up Europe’s population. I’m excited to be in a position to better satisfy European needs while growing our company’s global presence. It’s truly a win-win.”

Sellmark Sets Sights on 2016 AGLOW Conference

(MANSFIELD, TEXAS 2017/08/17) – Sellmark is proud to announce a corporate partnership with the Association of Great Lakes Outdoor Writers (AGLOW) and is now planning to attend the 2016 AGLOW Conference, scheduled for Sept. 12 – 15, in Chautauqua County, New York.

“We’re very excited about joining AGLOW and attending the annual conference,” stated Sellmark President, James Sellers. “We are acutely aware of the benefit of engaging top-tier outdoor industry communicators and showcasing our brands. We believe AGLOW is a great fit for that and are excited about getting new media relationships off the ground.”

Recognized as one of the industry’s most leveraged, experienced regional outdoor media associations, AGLOW’s ranks feature some of world’s most respected outdoor communicators, including editors, writers, photographers, broadcasters and publishers from throughout the central United States. Communicators and corporate partners alike plan to spend four full days engaged in invaluable networking and relationship building, roundtable discussions, seminars and content creation opportunities.

Sellmark brands such as Pulsar Night Vision, Sightmark, 12 Survivors and Southern Crossbow will be showcased at several events throughout the conference, including a product showcase and all-day shooting event for hands-on opportunities.


AGLOW was founded in 1956, making it one of the oldest outdoor communicators associations in the country. The Association of Great Lakes Outdoor Writers (AGLOW) started with a humble beginning. Today, AGLOW has grown to over 400 members that comprise a dynamic organization of writers, editors, publishers, broadcasters, authors, lecturers, photographers, artists, electronic media specialists, bloggers, outdoors industry representatives and tourism professionals working together to promote the conservation and responsible use of our outdoor resources.


Sellmark Sets Sights on 2016 POMA Conference

(MANSFIELD, TEXAS 2017/06/13) – Sellmark is proud to announce a corporate partnership with the Professional Outdoor Media Association (POMA) and is setting sights on the 2016 POMA Conference, scheduled for June 15 – 18, in Kalispell, Montana.

“We are beyond excited about joining POMA and attending the annual conference,” stated Sellmark President, James Sellers. “We recognize the value of engaging our industry’s opportunity leaders in this type of non-traditional setting and POMA offers an amazing way to get it done. It’s a new and exciting frontier for us. I’m looking forward to sharing our amazing brands, products and overall vision with attendees.”

Recognized as the premier association of outdoor media professionals, POMA’s ranks feature some of world’s most respected outdoor communicators, including editors, writers, photographers, broadcasters, publishers and corporate partners from every corner of the industry for four days of informative clinics, invaluable networking and relationship building, roundtable discussions and content creating opportunities.

Sellmark products from “Brands that Sell” such as Pulsar Night Vision, Sightmark, 12 Survivors and Southern Crossbow will be showcased at several events throughout the conference, including the product showcase and POMA camps for hands-on opportunities. Attendees can even get in a little trigger time behind the new Southern Crossbow Revolt 370 Crossbow!

About POMA

More than 450 active outdoor industry communicators and corporate partners have selected POMA as their professional association. All members pledge to support and defend traditional outdoor sports and heritage endeavors, wildlife conservation and the 1st and 2nd Amendments to the U.S. Constitution.