Category Archives for Press Releases

Sellmark to Attend NBS Spring Semi-Annual 2019 Show!

(MANSFIELD, TX 2018/11/30) – Sellmark will make an appearance at the NBS Spring Semi-Annual 2019 Show at booth #2029, scheduled for February 14 – 18, at the Fort Worth Convention Center in Fort Worth, TX. Sellmark will display their four brands; – 12 Survivors, Firefield, Sightmark and Pulsar.

NBS or Nation’s Best Sports currently hosts six category-specific buying Markets annually. NBS offers independent retailers a diverse portfolio of buying opportunities in all categories of outdoor sports and general sporting goods. At each of their Markets, NBS Members have access to hundreds of vendors and advantageous buying programs while finding the newest, hottest and cutting-edge products in the industry, coupled with the ability to purchase product at deeply discounted rates.

Pulsar delivers advanced, industry-leading thermal and night vision optic solutions designed for law enforcement, security, home defense and hunting applications. Pulsar’s advanced optic line includes thermal imaging and digital night vision monoculars and riflescopes, rangefinders, IR flashlights and related accessories.

Sightmark manufactures award-winning products including riflescopes, gun sights, laser sights, night vision, flashlights, boresights and other cutting edge, premium shooting accessories. Inspired by military and law enforcement technology, Sightmark products are designed for competition, target shooting, home defense, hunting, personal safety and other tactical applications.

Firefield offers accessories for mission-critical operations and extreme shooting sports involving rifles, shotguns and pistols. Designed for next-generation shooters and new gun enthusiasts, Firefield provides products for hard-charging, action-oriented situations.

12 Survivors is a modern brand concept built around positive principles and support of the outdoor lifestyle, providing quality products such as knives, multi-tools, tents, first-aid kits, backpacks and other innovative gear to meet the demanding needs of survivalists, preppers, campers, hikers and hunters.

Sellmark Focuses on 2018 AGLOW Media Conference!

(MANSFIELD, TEXAS 2018/08/10) Sellmark is proud to announce continued support of the Association of Great Lakes Outdoor Writers and attendance at the organization’s annual conference. The 2018 AGLOW Conference, scheduled for September 10 – 13, in Bismarck-Mandan, North Dakota, is the premier outdoor media event for professionals working throughout the great expanse of America’s Great Lakes system, from the north-central heartland to eastern seaboard states.

“Throughout the year, Sellmark and dozens of other industry companies partner with AGLOW members in support of multimedia tasks representative of outdoor lifestyles throughout the region,” stated Sellmark President, James Sellers. “The AGLOW Conference is a perfect way to spend four days cultivating those relationships that ultimately provide brand awareness to several of our brands and better equip the representative voices of our great outdoors.”

Throughout the AGLOW Conference, Sellmark plans to showcase four of the company’s most popular brands: Sightmark, Pulsar, Firefield and 12 Survivors.

Sightmark

The latest and greatest Sightmark optics and digital night vision devices are sure to be a hit with outdoor media with a penchant for shooting and hunting. Showcased products include Pinnacle, Latitude and Citadel precision first-focal-plane riflescopes, RAM Series Ultra Shot reflex sights, second-focal-plane scopes, spotting scopes and digital night vision devices.

Pulsar

AGLOW attendees get hands-on experience with the Pulsar Accolade XP50 Thermal Binocular, Trail XP50 LRF Thermal Riflescope, Helion XP Series Thermal Monocular, Digisight Ultra N355 Digital Night Vision Riflescope and other premium thermal and night vision optics!

Firefield

The newest Firefield products are sure to scratch the trigger-finger itch of AGLOW members. Showcased Firefield optics and AR accessories are expected to include Verge AR-platform handguards/rails, Stronghold bipods, Impact reflex sights and Element red-dot optics.

12 Survivors

AGLOW members with a passion for camping, hiking and hunting are sure to appreciate 12 Survivors prepper, survivalist and other outdoor gear specifically designed to enhance virtually any outdoor experience. Exciting 12 Survivors products on display are SolarFlare charging systems, UltraLite Mini First Aid Kit, Pocket Water Purifier, Fish and Fire Emergency Kit, Terra-Pod Sleeping Bag, Off-Grid Survival Stove and more!

During the shooting day, AGLOW members will even get in a little trigger time behind world-class precision bolt-action and gas operated rifles, complete with the largest capacity magazines we can find, and crowned with the best Sightmark and Pulsar optics available. Attendees should also expect to walk away with some great swag! You won’t want to miss it.

About AGLOW

Founded in 1956, AGLOW is one of the oldest outdoor communicators associations in the country. Beginning as a handful of outdoor media professionals dedicated to improving their craft and connecting with others in the outdoor industry, today, AGLOW has grown to over 400 members that comprise a dynamic organization of writers, editors, publishers, broadcasters, authors, lecturers, photographers, artists, electronic media specialists, bloggers, outdoors industry representatives, and tourism professionals, working together to promote the conservation and responsible use of our outdoor resources.

Woman shooting an AR-15 with a Sightmark red dot sight mounted to it

Sellmark to Attend the 2018 Sports, Inc. Outdoor Sporting Goods Show

(MANSFIELD, TX 2018/07/03) – Sellmark Corporation will be in attendance at the 2018 Sports, Inc. Outdoor Sporting Goods Show, scheduled for August 9 – 11, at the Greater Columbus Convention Center, in Columbus, Ohio. Sellmark will feature three of their most-desired brands Pulsar, Sightmark and Firefield.

Woman shooting an AR-15 with a Sightmark red dot sight mounted to it

Sellmark brands Pulsar, Sightmark and Firefield will be at the 2018 Sports, Inc. Outdoor Sporting Goods Show

Headquartered in Lewistown, MT and considered the largest sporting goods industry buying group based on retailers and their locations, Sports, Inc. hosts five sport trade shows every year, featuring 500 members nationwide and 750 retail locations between the U.S. and Canada.

Pulsar delivers advanced, industry-leading thermal and night vision optic solutions designed for law enforcement, security, home defense and hunting applications. Pulsar’s advanced optic line includes thermal imaging and digital night vision monoculars and riflescopes, rangefinders, IR flashlights and related accessories.

Sightmark manufactures award-winning products including riflescopes, gun sights, laser sights, night vision, flashlights, boresights and other cutting edge, premium shooting accessories. Inspired by military and law enforcement technology, Sightmark products are designed for competition, target shooting, home defense, hunting, personal safety and other tactical applications.

Firefield offers accessories for mission-critical operations and extreme shooting sports involving rifles, shotguns and pistols. Designed for next-generation shooters and new gun enthusiasts, Firefield provides products for hard-charging, action-oriented situations.

POMA 2018 logo

Sellmark is on Target for the 2018 POMA Conference!

(MANSFIELD, TEXAS 2018/05/22) – Sellmark is on target to participate in the 2018 Professional Outdoor Media Association (POMA) Conference, scheduled for June 12 – 15, in Lincoln, Nebraska.

POMA 2018 logo

Sellmark is attending POMA 2018.

Sellmark brands, including Pulsar, Sightmark, Firefield and 12 Survivors will be showcased at several events throughout the conference, including POMA Camps, Shooting Day and the Product Showcase. Attendees will get hands-on time with products that turned heads at the 2018 SHOT Show, including the Pulsar Trail XP50 LRF, Accolade Thermal Binocular, RAM Series Ultra Shot M-Spec Reflex Sight and Sightmark Photon RT Digital Night Vision riflescope. In addition, two new lines of Sightmark scopes also will be on hand—Citadel and Latitude.

Recognized as the premier association of outdoor media professionals and an unwavering supporter of the Second Amendment, POMA’s ranks feature some of the world’s most respected outdoor communicators, including editors, writers, photographers, broadcasters, publishers and corporate partners from every corner of the industry for four days of informative clinics, invaluable networking and relationship building, roundtable discussions and content creating opportunities.

About POMA

More than 450 active outdoor industry communicators and corporate partners have selected POMA as their professional association. All members pledge to support and defend traditional outdoor sports and heritage endeavors, wildlife conservation and the 1st and 2nd Amendments to the U.S. Constitution.

Midway USA blue and red logo

Midway USA and Sellmark Land New Partnership for 2018!

(MANSFIELD, TEXAS 2018/05/08) – Sellmark is proud to announce a new dealer relationship with MidwayUSA. The partnership marks another milestone for Sellmark in aligning with the most trusted names in industry retail, brick-and-mortar and online. MidwayUSA’s focus on affordability and attention to customer service mirrors Sellmark’s efforts and achievements through all brand lines. MidwayUSA is slated to offer Sellmark Corporation’s three full product lines across three brands—Pulsar, Sightmark and Firefield—as part of the company’s online retail business.

Pulsar delivers advanced, industry-leading thermal and night vision optic solutions designed for law enforcement, security, home defense and hunting applications. Pulsar’s advanced optic line includes thermal imaging and digital night vision monoculars and riflescopes, night vision binoculars and goggles, rangefinders, IR flashlights and related accessories.

Sightmark manufactures award-winning products including riflescopes, gun sights, laser sights, night vision, flashlights, bore sights and other cutting edge, premium shooting accessories. Inspired by military and law enforcement technology, Sightmark products are designed for competition, shooting, home defense, personal safety and other tactical applications, as well as hunting.

Firefield offers force multipliers and accessories for mission-critical operations and extreme shooting sports involving rifles, shotguns and pistols. Designed for next-generation shooters, boot-on-the-ground operators and serious gun enthusiasts, Firefield provides products for hard-charging, action-oriented situations.

About MidwayUSAMidway USA blue and red logo

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA.They instilled family values like honesty, integrity and respect for others in the business, and strive to maintain this culture with each Employee added to their growing team. For over 40 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for shooting, hunting and the outdoors. For more information on MidwayUSA, visit www.midwayusa.com.

 

Sellmark Awarded GSA Schedule 84

(MANSFIELD, TEXAS 2018/04/05) – Sellmark Corporation announced today that the General Services Administration (GSA) has awarded the multi-brand manufacturer a 5-year Schedule 84 contract for Security, Fire & Law Enforcement. Sellmark has furthered their ability to service government and law enforcement agencies with the announcement.

A growing, certified woman-owned business, Sellmark is now able to further assist agencies by competing as a prime contractor under SINs 426-1A, 426-4C, & 426-4S; offerings include riflescopes and thermal equipment. While Sellmark has always offered these products with incentivized programs to government and law enforcement, the award of GSA Schedule 84 enables Sellmark to significantly broaden its competitive reach and support of first responders through the implementation of a streamlined, trusted and verified process for our nation’s finest to smoothly follow.

“The award of GSA Schedule 84 will be a watershed moment in Sellmark’s history,” said Sellmark CEO, Dianna Sellers. “This is a monument to Sellmark’s commitment to first responders and will help to multiply our efforts as we aggressively expand the personnel and devices available exclusively to law enforcement, fire departments and other government agencies.” Sellmark’s GSA contract has been awarded as the company seeks to hire several more members for its Law Enforcement Team, meeting increased interest from departments nationwide. “We could not be more proud to expand offerings to our valuable police, fire and security personnel and departments,” Mrs. Sellers remarked in closing.

Sellmark has made their Law Enforcement team available for government entities at 817-225-0310 ext 288.

Sellmark requests that all media and public relations requests be routed through the Media Relations department.

Sellmark Grows Industry Footprint With Management Promotions

(MANSFIELD, TEXAS 2018/04/02) – With 2017 marking a banner year for Sellmark Corporation’s record-breaking growth, exciting and strategic management team promotions have recently been announced. Jeff Murray was promoted to Executive Vice President of Sales and Carl Stout was promoted to Territory Team Senior Sales Manager. Jeff and Carl have been loyal, long-term employees of Sellmark Corporation and in their new roles are expected to streamline servicing of Sellmark’s increased market share. Their leadership, sales experience and support are sure to further strengthen Sellmark’s presence throughout the US, Europe and beyond.

Jeff Murray began his career with Sellmark in 2006 as an intern and soon after assumed the role of Sales Representative. Jeff set the bar early as a leading producer and was promoted to National Sales Manager, followed by Director of Sales. For the past several years, Jeff has served as the VP of sales. His promotion to Executive VP of Sales is representative of his work ethic, professionalism, integrity and top-level production throughout his Sellmark career. In his new role, Jeff oversees all revenue generating teams, including the Territory Sales Team, Digital Sales Team, Field Sales Team and LE Sales Team.  He is also responsible for growing Sellmark’s brands by coordinating with marketing to ensure the communication plan supports sales while managing strategies designed to maximize account potential with optimized territorial coverage, channels and markets.

Carl Stout joined Sellmark early in 2011 as a Sales Representative. By May of the following year, his success, leadership and attention to detail led him to a new role as the ISO Management Representative. In May 2013, Carl assumed the position of National Accounts Manager. His productivity led to additional responsibilities as the Sales Manager for Sellmark’s outdoor retailer division and, in October 2016, Territory Sales Team manager. His promotion to Senior Sales Manager is the result of consistently growing production, selfless leadership and always-reliable, integrity-driven work ethic. In his new role as Sellmark’s Senior Sales Manager, Carl’s scope of responsibilities includes management of the Territory Sales Department, including field sales and the Territory Sales Support Team.

While Jeff’s and Carl’s positions are new, Sellmark’s management team strategy is not. With experienced growth in 2017, Sellmark had already planned to add over 20% to its global workforce to further expand into international markets. In addition to the management promotions of Jeff and Carl, Sellmark continues to seek strategic partnerships and looks to acquire brands and technology to further grow business and better serve consumers. The result is sure to fuel workforce growth and additional partnerships. As it relates to increased manpower, Sellmark also seeks sales representatives in special markets (law enforcement, outdoor).

Sellmark Corporation Preps for NBS 2018 Fall Semi-Annual Market!

(MANSFIELD, TX 2018/03/21) – If you’re planning to attend the 2018 NBS Fall Market, be sure to add Sellmark Corporation to your list of must-see exhibitors. Take a little time to visit with Sellmark’s staff and learn more about premium offerings designed specifically to improve your customers’ accuracy and overall outdoor experiences. This year’s NBS Outdoors Show is scheduled for August 28 – 31, 2018, at the Fort Worth Convention Center, in Fort Worth, Texas. Sellmark Corporation plans to showcase products from its Sightmark, Pulsar, Firefield and 12 Survivor brands.

Sightmark

Get some hands-on time with Sightmark’s new Ultra Shot RAM Series Reflex Sights and Latitude precision riflescopes, as well as the Photon RT Digital Night Vision Scope. With improved resolution, built-in video, Wi-Fi, streaming video capability, powerful IR and other enhanced features, the Photon is sure to continue lighting the way for everyday hunters and shooters. Wolverine Red Dot Sights will also be on hand. While the seriously affordable Wolverine boasts a million-hour battery life, it also carries Sightmark’s lifetime warranty.

Pulsar

What’s the hottest thing on display at NBS? THERMAL! Visit the Sellmark booth and get up-close-and-personal time behind Pulsar’s latest digital night vision flagship riflescope, the Digisight Ultra N355, as well as the brand’s popular Trail thermal riflescope and Helion monocular product lines. The best of the best of each line, the XP50 models, reach out and pick up adult-size heat signatures over a mile away! XP series feature 640×480 resolution sensors compared to the 384×288 standard in Pulsar’s XQ models.  Trail and Helion devices also feature Wi-Fi, built-in video recording and 640×480 AMOLED displays!

Firefield

Whether you show up to NBS mission-ready or are just hunting for the right fit, checking out Firefield’s diverse array of optics and AR accessories is a MUST! From rock solid Barrage riflescopes and Stronghold bipods to Impulse red dots, Impact reflex sights, Charge laser/laser-light combos and stun guns, Firefield’s products are sure to meet the needs of a wide array of customers.

12 Survivors

Customers expect the best and prepare for the worst with 12 Survivors’ diverse array of survivalist, prepper, camping, hunting and hiking products! From the Pocket Water Purifier, SolarFlare Charger and First Aid Rollup Kit, to the Terra-Pod sleeping bag, Tree Nook hammock, Shire tent and trekking poles, 12 Survivors has just what your customers want to enhance their outdoor lives while adding a little peace-of-mind when things don’t go as planned.

About NBS

Established in 1956, Nation’s Best Source (NBS) is a premier outdoor sports and general sporting goods buying group catering to over 350 retailers currently operating more than 1,200 brick-and-mortar store locations throughout the U.S., Canada and Puerto Rico. NBS offers a wide array of outdoor and sporting buying opportunities, including the upcoming 2017 NBS Outdoors Hunting and Rugged Apparel Show.

Sellmark Awarded GSA Schedule 84

(MANSFIELD, TEXAS 2018/02/26) – Sellmark Corporation announced today that the General Services Administration (GSA) has awarded the multi-brand manufacturer a 5-year Schedule 84 contract for Security, Fire & Law Enforcement. Sellmark furthers their ability to service government and law enforcement agencies with the announcement.

A growing, certified woman-owned business, Sellmark is now able to further assist agencies by competing as a prime contractor under SINs 426-1A, 426-4C, & 426-4S; offerings include riflescopes and thermal equipment. While Sellmark has always offered these products with incentivized programs to government and law enforcement, the award of GSA Schedule 84 enables Sellmark to significantly broaden its competitive reach and support of first responders through the implementation of a streamlined, trusted and verified process for our nation’s finest to smoothly follow.

“The award of GSA Schedule 84 will be a watershed moment in Sellmark’s history,” said Sellmark CEO, Dianna Sellers. “This is a monument to Sellmark’s commitment to first responders and will help to multiply our efforts as we aggressively expand the personnel and devices available exclusively to law enforcement, fire departments and other government agencies.” Sellmark’s GSA contract has been awarded as the company seeks to hire several more members for its Law Enforcement Team, meeting increased interest from departments nationwide. “We could not be more proud to expand offerings to our valuable police, fire and security personnel and departments,” Mrs. Sellers remarked in closing.

Sellmark has made their Law Enforcement team available for government entities at 817-225-0310 ext 288.

Sellmark requests that all media and public relations requests be routed through the Media Relations department.

Sellmark preps for IWA Outdoor Classics 2018!

(MANSFIELD, TX 2018/02/06) – Rounding out a heavy show schedule to kick off the new year, Sellmark Corporation recently announced plans to exhibit at IWA Outdoor Classics 2018, in Nürnberg, Germany, scheduled for March 9 – 12, 2018. During the international show, Sellmark will be showing off three popular brands: Sightmark, Firefield and 12 Survivors.

“We believe IWA 2018 will help our team grow existing relationships, realize new opportunities and better position Sellmark in the European market,” stated Sellmark President, James Sellers. “Hunting and shooting is ingrained in European culture. We’re proud to support such an esteemed culture while also enhancing overall outdoor experiences.”

Sightmark
Sightmark, heading into its 11th year in January, shows no signs of slowing down. Building on the brand’s foundation of enhancing accuracy and outdoor experiences, Sightmark is set to turn the heads of attendees with a dynamic range of new products including the Ultra Shot RAM Series M-Spec Reflex sight complete with a patent-pending, integrated sun shade; LoPro laser/light combos and a handful of precision optic designed to help shooters achieve their long-range goals. www.sightmark.com

Firefield
Firefield has kicked off its 10th anniversary with a healthy array of new products. The brand’s latest and greatest offerings, including Barrage riflescopes, Impulse red dots, Impact reflex sights, Carbon series range and rifle bags, Stronghold bipods and more are expected to be showcased throughout IWA Outdoor Classics 2018. Whether your customers are competitive shooters, recreational plinkers or weekend warriors, Firefield covers your six with rugged, reliable, performance-driven MSR optics and accessories.
www.fire-field.com

12 Survivors
When it comes to IWA Outdoor Classics 2018, 12 Survivors is GO READY. You might be ready for the big show but when it comes to 2018’s post-IWA off-the-grid adventures, many people may not be as prepared as they would like. 12 Survivors’ survivalist, prepper, camping and hiking gear do more than enhance outdoor experiences. The brand’s innovative line of gear ensures enthusiasts GO READY for just about anything, especially when things don’t go as planned. www.12survivors.com

If you plan to attend IWA Outdoor Classics 2018, please take the opportunity to stop the Sellmark Corporation booth, visit with company representatives and learn more about Sightmark, Firefield and 12 Survivor products. Media members interested in learning more about Sellmark’s products, brands or corporate history, are encouraged to stop by or schedule an appointment by emailing
mediarelations@sellmark.net.

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